Hi, I’m Keelin!
I like to do a lot of things.
I’m a freelance digital brand strategist with a focus on cross-channel, holistic marketing.
I was Digital Strategy Director at Agency 15, led marketing at Oxford Pennant, grew Retrospec’s social and brand presence, founded REALM, a retail concept store in my hometown, and more.
My experience spans e-commerce brands, apps, software companies, and the mom-and-pop shop down the street.
I specialize in omnichannel growth, brand strategy, web experiences, e-commerce optimization, digital media strategy, content ecosystems, smoothing out tech stacks, and more. I’ve also shot and directed content campaigns, directed rebrands (like this and that), and more. I bring a mix of creative direction, technical execution, and I love to get my hands dirty.
I’m a huge advocate for safer and more equitable digital spaces. My research focuses on how, like urban planning and civil engineering, the design of our digital experiences influences political efficacy.
My work has been presented at ColorCode 2025, Makeshift 2026, and featured in Common Edge.
Sometimes, and I mean SOMETIMES, I write on Substack.