goodform approached me looking to update and expand their brand.
Before diving into design, we spent time sifting through the emotions, motivations, and keywords that stand out to Kate, the owner and designer behind goodform. From there, I developed a mood board based off of our conversations with two separate visual directions.
goodform’s pieces have a edge but are simultaneously timeless by design. We wanted to embody a classy, textured look while still remaining playful and contemporary.
Designer Zoe Oleshansky and I worked together to develop the icon seen below. A central piece to goodform’s brand adapted from one of their bestselling necklaces. The logo anchored the direction and helps to tie goodform’s edge to a classic, timeless form.
