I’m a brand marketer with a focus on holistic digital strategy. Before my current role, I led marketing at Oxford Pennant, grew Retrospec’s social and brand presence, founded REALM, a retail concept store in my hometown, and more. I’ve also worked as a freelance brand strategist for e-commerce brands, apps, software companies, and the mom-and-pop shop down the street.
I specialize in omnichannel growth, brand marketing, web strategy, e-commerce optimization, paid media, content ecosystems, smoothing out tech stacks, and integrating AI into practical, scalable marketing. I’ve also shot and directed content campaigns, directed rebrands (like this and that), and more. I bring a mix of creative direction, technical execution, and I love to get my hands dirty.
Sometimes, and I mean SOMETIMES, I write on Substack.